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The home of parenting experts

Meet the team
behind bloss

Our story

Following Stephanie’s fertility struggles and multiple IVF rounds to get pregnant, she discovered there was no easy way of finding trusted expert advice. With 5 children between both Steph and Binky they shared a common pain point of being unable to get quick access to trusted and verified professionals. They decided to launch bloss, a one stop shop of trusted experts with downloadable classes and advice, chat, booking options and products. 

Our mission is to connect people to a one stop shop of credible, trusted and user rated professionals across their entire journey including TTC, pregnancy and parenting from baby to teenager in order to make their lives easier.


Bloss is the brainchild of Steph Desmond and Binky Felstead. As mothers, they intimately understand the challenges parents face when seeking expertise at any stage of parenthood. Binky’s media profile and reach as a mummy influencer combined with Steph’s experience at leading the launch and meteoric growth of Uber across the United Kingdom to become a global market leader, together, they form a formidable partnership.

Steph Desmond

Steph left a career in finance after seeing the potential of Uber. First 100 employee globally and number 3 of the founding UK team, she grew the platform from just a handful of riders in London, launching Uber in several UK cities to become the dominant market leader globally. As an early stage tech investor and advisor, Steph knows how to hustle, scale and grow good ideas into great businesses. She is the proud mother of Tadhg, Pearl and Bella.

Binky Felstead

Following a successful media career, Binky is now one of the UK’s most trusted and admired voices on parenthood. Binky will work closely with Steph in shaping the creative strategy of the platform, using her influential network to grow the bloss community of qualified parenting experts and users. She is the proud mother of India and Wolfie.

How bloss works
Easily search for your hand-picked, user rated and reviewed professional experts
Book video calls and in-person appointments with calendar integration
View informative, inspiring content from your experts via videos, articles and audio
Premium content:
downloadable courses, planners and routines
Community chat forum, interact with other parents and experts
Shop ‘til you drop! Buy recommended products in our shop
Partner with us
Advertising opportunities
Media enquiries
Marketing & brand partnerships
Influencer partnerships